Head of CRM (Commercial & Revenue Growth)

Location: London or Stamford

A role for a CRM leader who thinks in revenue, not rows of data.

A high‑growth organisation is looking for a Head of CRM who can turn customer insight into commercial impact. This isn’t about managing a system — it’s about owning a revenue engine. You’ll shape the full CRM strategy, drive retention and repeat revenue, and build a lifecycle that boosts customer lifetime value at scale.

What makes this role stand out

You’ll take full accountability for CRM‑driven revenue performance, using Salesforce (and future tools you help select) to deliver segmentation, personalisation, automation, and pipeline acceleration. You’ll partner with Sales, Marketing, and Commercial leadership to turn CRM into one of the business’s most powerful growth levers.

What you’ll lead

• A revenue‑focused CRM strategy that drives retention, upsell, cross‑sell, and repeat revenue

• Intelligent segmentation and personalised lifecycle journeys

• Data‑led optimisation, testing, and predictive modelling

• Evolution of the CRM ecosystem, including AI‑driven tools and automation

• Cross‑functional alignment to ensure CRM activity translates into measurable commercial outcomes

What success looks like

• Higher customer lifetime value

• Stronger retention and repeat revenue

• Faster pipeline velocity and improved conversion

• CRM‑attributed revenue clearly tracked and growing

• A future‑proof CRM roadmap that scales with the business

What you bring

• Proven experience owning CRM strategy in a revenue‑driven environment

• A track record of delivering retention and LTV growth

• Deep Salesforce knowledge and a forward‑thinking approach to CRM tech

• Commercial acumen and comfort holding revenue targets

• The ability to influence senior leaders and drive performance culture

If you’re a CRM leader who wants real ownership, real targets, and real impact, this is a standout opportunity. Ready to take the lead?